Product Design · 2024
Invicta —
Product Design
A comprehensive visual identity system for Invicta, one of Brazil's most iconic thermos and vacuum bottle brands — rebuilding their brand language from the ground up with bold, purposeful design.
About the project
Invicta is a Brazilian household brand, synonymous with quality
thermos products. The challenge was to craft a cohesive visual
identity that honored the brand's decades-long heritage while
positioning it confidently for today's market. Every element — from
the wordmark and product labeling system to the packaging design and
advertising campaigns — was developed with the same rigor: bold,
functional, and unmistakably Invicta.
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