Brand Identity · 2025
The Daily
Form
Objects with purpose. A bold brand identity and product design system for a curated marketplace of design objects — celebrating the beauty found in everyday life.
About the project
The Daily Form is a curated platform for design objects — items that
are lovely, useful, and worthy of attention. Florencia Souto and
Nano Armanini created a brand language that feels playful yet
intentional: a distinctive logotype full of personality, illustrated
mascots that define each product category, warm editorial
photography, and packaging designed to become part of the unboxing
ritual. The result is a brand that inspires love at first sight.
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